Give your car a break!

January 05, 2016 | Posted by OPPI | Post Contributed by Liliana da Silva (Region of Peel), Mary Bracken (City of Mississauga) | active transportation, community engagement, Environmental Planning & Issues | 0 comments
Give your car a break!
Lessons learned from the Let Your Green Show (LYGS) campaign were recently presented at the 2015 OPPI Conference.
LYGS is a collaboration of The Region of Peel,  City of BramptonTown of Caledon, City of Mississauga; Credit Valley Conservation (CVC) and Toronto and Region Conservation (TRCA). The campaign is in response to the Peel Climate Change Strategy and the Mississauga Living Green Master Plan.

Through the LYGS campaign, Peel residents were encouraged to take action on climate change in their communities.
  • In 2012, Phase 1 encouraged City of Mississauga residents to ‘Grow Local and Eat Local’ with over 500 residents participating.
  • In 2013, Phase 2 of the campaign expanded to all of Peel and focused on ‘Using Less Water’ with close to 1,500 residents being involved.
  • In 2014, Phase 3 used social media to “Give Your Car a Break’ with the introduction of Facebook and Twitter. LYGS has grown into a community of over 5,500 people on Facebook and Twitter. Over 40% of those who participated in Let Your Green Show committed to taking transit, walking, cycling or rollerblading.

Delegates at the 2015 OPPI Conference learned about the challenges associated with social media as an engagement tool in LYGS Phase 3, including resources and logistics required to undertake a public sector social media campaign.
The following lessons learned were shared with participants:
  • Public engagement campaign (like the LYGS) changes behaviour in the short-term, but in order to effectively reinforce long-term behaviour change, policy intervention should also be in place.
  • Identify and design the campaign based on core values of the audience (desire to save the planet, e.g.) so that desired behaviour change continues even after campaign is over.
  • Define what you are going to measure when you plan the campaign, monitor while you run, and measure your success afterwards. 

Some discussion questions. We want to hear from you in the comments section below!
  • Are there any lessons you have learned in a public engagement campaign you were involved with?
  • How do you anticipate you would roll out a social media strategy? How do you measure the success of a public engagement campaign? What are your indicators? 

Read Liliana's bio
Read Mary's bio

Blog post currently doesn't have any comments.



Planning Exchange LogoThe Planning Exchange blog exists to facilitate the exchange of planning knowledge, best practices and issues important to planners, as identified by OPPI’s Learning Strategy. OPPI wants to foster meaningful and respectful discussion about planning issues, while simultaneously supporting members in the development and maintenance of their competencies as professional planners.


Have a Question?
Submit a Blog Post



 August 2017

 July 2017

 June 2017

 May 2017

 April 2017

 March 2017

 February 2017

 January 2017

 December 2016

 November 2016

 October 2016

 September 2016

 August 2016

 July 2016

 June 2016

 May 2016

 April 2016

 March 2016

 February 2016

 January 2016

 December 2015

 November 2015