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Powell Planning & Associates
Evolution through Planning & Development
Company Overview
Powell Planning & Associates, led by Aimee Powell, B.URPl., MPA, MCIP, RPP, is a woman-owned planning and development firm delivering innovative, client-focused solutions across Ontario. We combine large-firm expertise with boutique personability, empowering clients to make informed decisions that shape sustainable communities.
Founded in 2020, Powell Planning provides professional services for landowners, developers, municipalities and community organizations. From urban centers to northern communities, our reach ensures every project benefits from proven, professional expertise. We proudly collaborate with professionals across multiple disciplines to enhance planning and development outcomes.
Our Services
Powell Planning tailors services to each client’s needs with a collaborative, forward-thinking approach:
Community Engagement & Consultation – Facilitating workshops, public meetings, and stakeholder engagement to ensure all voices are heard and aligned to best achieve the public good.
Planning Applications & Approvals – Pre-Consultation Submissions, Official Plan and Zoning By-law Amendments, Site Plan Approvals, Plans of Subdivision and Condominium, Committee of Adjustment Submissions, Planning Justification Reports, and representation before the Ontario Land Tribunal and Toronto Local Appeal Body.
Policy Planning & Municipal Support – Preparing and reviewing municipal policies, strategic plans, and regulatory documents; supporting approvals, and informed, future-ready decisions.
Strategic Advisory Services – Project management, policy and process development and guidance that gives clients a competitive edge.
Specializations: Comprehensive Planning, Development Approvals, Policy Planning, Residential, Institutional and Commercial Development, Municipal Consultation, and Stakeholder Engagement.
Vision & Mission
Vision: Build inclusive, sustainable communities through integrated planning and meaningful collaboration.
Mission: Deliver high-quality, value-driven, planning services that empower clients, streamline approvals, and integrate community priorities.
Core Values: Integrity · Collaboration · Innovation · Sustainability · Responsiveness - Inclusion
Giving Back: A portion of profits annually support local charities, non-profit associations and scholarships for planning and planning adjacent students.
Clients & Locations: Landowners, municipalities, private developers, institutions, not-for-profits, and community organizations across Ontario, including the Greater Toronto Area, Simcoe County, York Region, Peel Region, and northern municipalities.
Aimee Powell, B.URPl., MPA, MCIP, RPPFounder & Chief Planning OfficerPowell Planning & Associates
Aimee Powell is a powerhouse in land use planning, a visionary strategist, and the driving force behind Powell Planning & Associates, a woman-owned firm redefining how communities grow across Ontario. With 17+ years of experience navigating public, private, and senior municipal roles, Aimee turns complex planning challenges into bold, actionable solutions that deliver measurable impact.
Aimee blends technical mastery with a fearless entrepreneurial spirit, guiding landowners, developers, municipalities, and communities toward innovative, sustainable, and equitable outcomes. Her expertise spans Official Plan and Zoning By-law Amendments, Site Plan Approvals, Plans of Subdivision and Condominium, Committee of Adjustment applications, and Planning Justification Reports—every project infused with strategic insight and meticulous execution.
A recognized champion for equity and inclusion, Aimee fights to prevent the displacement of Black Communities and drives systemic change in planning. She contributed to groundbreaking research for the City of Toronto in 2024 on anti-displacement and serves as a mentor, educator, and advocate for early-career and racialized planners.
Her leadership footprint is vast: she is a Director on the Black Planners and Urbanists Association (BPUA) Board, a former Board Member of the Afro-Canadian Contractor’s Association (ACCA), and an Executive Member of the Ontario Professional Planners Institute (OPPI) Council. Aimee sits as a Member on the Town of New Tecumseth's Committee of Adjustment. She is also a long-standing Contract Lecturer at Toronto Metropolitan University’s School of Urban and Regional Planning and a trusted consultant for municipalities across Ontario.
In 2023, Aimee was inducted into the Urban Land Institute’s Women’s Leadership Initiative (WLI), cementing her reputation as a bold, visionary, and inclusive leader in the planning profession.
Aimee Powell and the Team at Powell Planning & Associates, are not just shaping communities—we are shaping the future of planning itself, guiding governments, land owners, developers, and communities toward bold, forward-thinking solutions that leave a lasting legacy.