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Storytelling is our oldest and most meaningful mode of communication, yet it is extremely underutilized in our profession. Although facts and figures will always be a critical tool for planners to be responsible professionals, storytelling offers a unique vehicle to persuade, inspire and give meaning to planning issues. What is more, the development of digital mediums have made it possible to make story sharing more accessible than ever. Using the Cities Alive Podcast as a case study, this lively session will explore the potential of digital storytelling to bring together city builders, connect diverse regions, bridge the communication gap between city-building professionals and the public, and provide professional development opportunities for planners.