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Waterloo Region employed a range of digital outreach strategies in preparing the Community Building Strategy to support its new ION RT corridor. Session participants will share lessons learned about building a constituency, technical considerations and meaningful outcomes. The engagement plan combined a full range of techniques from in-person dialogues to a dedicated, blog-style website, videos, online surveys and twitter feeds. The panel will share perspectives from regional staff, area municipal partners, the Urban Strategies consulting team and local stakeholders about the plan, the methods employed, their effectiveness and ways to improve digital techniques in the future.