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By connecting real residents with real city planners, social media platforms have the potential to eliminate discomfort with the traditional planning process, introduce familiarity and stimulate productive conversation. However, there are some very real issues that must be resolved before embracing social media as a planning tool. These include concerns about transparency, privacy, accessibility, the participation gap, misinformation, etc. This session will explore the theory and current limitations of social media for the planners interested in this emerging form of active engagement and the potential benefits of investing in the experience of the planning process.