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Symposium 2014

Branding to Evolve: Catalyzing Planning and Development Efforts Through Meaningful Digital Marketing

October 02, 2014

11:15am - 12:15pm

Branding and digital marketing of large-scale real estate development is usually used to drive sales. But, when used effectively, it can drive much more than sales. It can also engage the public and build community support. Exploring examples from Chile to Connecticut, this session will examine the power of building a meaningful brand and executing a digital marketing strategy. It will focus on sharing implementable best practices relevant to planners involved with large-scale real estate projects.