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Cities are economic engines, and more than ever, cities must be competitive to attract talent and investment. In the age of the disruptive economy (and technologies) there is benefit in communities investing in the startup ecosystem. This session highlights the story of how Waterloo Region has evolved into a top-25 startup ecosystem. It touches on forward-thinking strategic plans, innovative economic development strategies, creative urban planning, proactive cultural programming and a barn-raising attitude. Learning Objectives: