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Although planners may have instant access to a vast and growing public through social media, the specific messages they deliver may not translate to local action in support of their plans. This session will focus on how Sustainable Neighbourhood Retrofit Action Plans (SNAPs) are using social market research and targeted implementation programs to reach out to a new public. It will explore lessons learned from programs across five SNAP neighbourhoods in the GTA. Each has its own retrofit program informed by its neighbourhood context and local flavour, including unique retrofit challenges, social networks and effective communication strategies.