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This session will focus on the return on incentive investment through Community Improvement Plans (CIPs) based on experience from Niagara Region, Waterloo Region and their local municipalities. It will explore such questions as: Do incentives for development work? How can we best accommodate and implement different kinds of CIPs? What is the community of practice around incentives and what outcomes are achieved? How can we measure return on investment – can we quantify all the results? How do incentives contribute to intensification goals and community building?